What Are Corporate Identity Files and How Are They Used?
The EKüpSoft corporate identity package consists of core assets such as the logo, emblem, wordmark, and * color palette*. These files are prepared to help you maintain a consistent brand appearance across all touchpoints, including web, print, presentations, and social media. Each file is provided in PDF, SVG, PNG, and JPG formats and includes ready-to-use versions for different backgrounds.
- SVG/PDF (vector): The most accurate choice for print and large-size visuals.
- PNG (transparent): Intended for fast, background-free use on the web and in presentations.
- JPG: A practical solution for use on backgrounds and photographic surfaces.
Logo and Emblem Usage Guidelines
Minimum Size and Clear Space
To preserve legibility, a minimum height of 24 px is recommended for digital use and 12 mm for print. Leave at least clear space equal to 1x (1 pixel) around the logo.
Incorrect Uses
- Do not change the colors or add gradients.
- Do not stretch or compress it horizontally or vertically in a way that distorts its proportions.
- On low-contrast backgrounds, prefer the white version.
Color Palette and Accessibility
Our primary colors are #00A0E4 and #52B4E2, while the supporting neutral tones are #7E7E7D and #2B2B2A. Consider WCAG contrast requirements in text and background combinations; use dark text on light backgrounds and light text on dark backgrounds.
File Package and Versions
For each logo and emblem, there are versions compatible with blue, black, gray, and white backgrounds. You can directly choose the vector or raster file that suits your needs from the Download menus. PDF/SVG is recommended for large-format print, while PNG/JPG is recommended for the web.
Usage Permissions and Contact
Corporate identity files may be used in accordance with EKüpSoft brand guidelines. If you are unsure in any case, contact us via the contact page or write to destek@ekupbilisim.com.